e Business and e Marketing Strategies
My unique 15 years experience encompasses every level of web site development and Internet marketing. My work with and for agencies as the client and as the contractor has provided me with a unique prospective on project development and collaboration.
I approach every opportunity as a seasoned Project Manager, then as a Marketer, followed by the target user and then as the business.
Proficiencies include:
• Project essential documentation
• Manage projects at every level
• Manage stakeholder needs and expectations
• In depth knowledge of SaaS, User Interface Design principles, Human Factors, User-Centered Design Processes, web-industry standards and trends, software development process, and prototyping
• Identify users needs based on research and web data
• Apply User-Centered Design processes to design intuitive user flows, wireframes, and detailed interaction designs
• Stay on top of current industry trends and make recommendations based on industry trends and competitive activities
• Manage relationship with IT, Venders and creative agencies
• Prioritize and manage projects to timelines, budget, and resources
• Work with IT to develop new site functionality, troubleshoot site issues, and determine appropriate resolution
• Provide business intelligence and performance analytics using analytics tools to determine implications for future planning
• Support sales revenue goals by creating and executing comprehensive online marketing plans (web, SEM/PPC, SEO, social media) to drive awareness and high quality leads