e Business and e Marketing Strategies
Goula Consulting 2007 - Present
New Media and e Business Strategies Consultant
• Provide strategic online marketing and community development services with a strong focus on user-centered experience design and brand development
• Revised and implemented a affiliate & affinity strategic plan that saved 21st Century 150,000 and increased lead generation by 23%
• Identified and reduced the transaction stated / transactions completed drop rate by 18% for an ecommerce site
• Work with Marketing manages, IT, Creative and venders to insure project clarity and develop executable strategies
• Procure and manage third-party resources as needed and appropriate for the planning, design, development and implementation of solutions
• Measure, monitor, and improve e-marking initiatives (email / link building / micro sites / SEM / SEO / PPC / Partner Programs / Social media)
Orbius 2006 - 2007
Director of 2.0 Community Development
• Lead strategic analysis on new opportunities for product development; stayed abreast of industry, competitive and consumer trends; established product vision and roadmap; and communicate strategic vision and priorities to IT and creative team
• Routinely Conduct evaluations on web-based applications to ensure they meet business requirements, user’s expectations and satisfy strategic objectives
• Improved brand awareness, updated event payment collection and Increased membership by 20% through the development of social media community
• Developed HTML interactive prototypes for usability testing
• Ensured that all requirements were being satisfied and that the projects were on time and within budget
• Oversaw all lead generation programs and provided sales support
Red Tettemer Agency 2005 - 2006
Web Operations Manager
• Contributed to development of client marketing plans and oversaw Web site production to ensure consistency with brand identity and messaging for agency clients.
• Worked closely with account managers and business development to secure new business and grow existing accounts.
• Managed internal resources and freelancers in the development of online banners, Web sites, microsites and email campaigns.
Insight Interactive Agency 2004 - 2005
Director of Project Management
• Led development of all interactive projects and online marketing campaigns.
• Managed core team of PMs, scheduled resources and created supporting documentation.
Bankone 2003 - 2004
DVP Corporate Internet Group, Customer Experience
• Acted as the liaison between analytics, product management, engineering, business intelligence and call centers staff.
• Developed functional requirements, conceptual UI designs, use cases and detailed requirements for consumer site projects and enhancements.
Digital Insurance 2000 - 2003
Director of Business Solutions E-Production
• Provided day-to-day management of the consumer-facing Web site and microsites, including integration, co-branding and reporting of third party health insurance products.
• Reduced call center volume by 15% through the integration of instant messaging on company web site
Earle Palmer Brown Interactive Agency 1998 - 2000
DVP Corporate Internet Group, Customer Experience
• Worked with account managers to create online/Web strategy that defined value proposition, segmentation, content, user experience, online partnership opportunities and retention requirements.
• Created project plans, including detailed timelines of all tasks and resources.
• Managed project schedules and budgeted hours to ensure projects remained on target and within budget.
Air National Guard 1981 - 2005
Multimedia Specialist
• Member of computer design and photography team specialized in media production.
• Projects included development of DVD, CD-ROM, Web, still photography, print and video materials.